Hair Stylist Digital Experience
In partnership with our professional and hair care marketing teams, I created
a new experience for stylists on Dyson.com. The goal of this project was to
create a space where stylists can come to learn about Dyson as an industry-leader
in hair care. Specifically, pros can use this experience to watch in-depth styling
tutorials, see behind-the-scenes footage showing Dyson at industry events like New York Fashion Week, and to learn more about our Dyson Styling Ambassadors.
Check it out live on Dyson.com 👉 here
Adobe Experience Manager
Dyson.com is built on the Adobe Experience Manager platform. Using the pre-built components within AEM, I first built a wireframe to convey design ideas to stakeholders and explain design decisions.