Dynamic Display Media

In partnership with Media Brands Content Studio, I created the first
templates for dynamic display media banners for Dyson. These display banners
are meant to use weather or other environmental triggers to adapt and change their imagery and copy,
essentially providing customized Dyson media for our customers.

Agency partnership +
Design handover

As part of the handover process with MBCS I needed to create layered Photoshop files that can adapt to different lengths of copy and different imagery. I also provided design guidance in the files, including spacing requirements, Dyson image use guidelines, and visual references for several combinations of copy and imagery.

Copy circumstance examples

Circumstance 1

Circumstance 2

Final designs

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